Mastering Setup E-commerce Tracking In-depth Discussion - Md Mosiur Rahaman

Mastering Setup E-commerce Tracking In-depth Discussion

Trick Lands
27 Apr, 2024

Enhanced E-commerce Tracking is a web analytics technology that analyzes data related to marketing and sales operations on a website. It enables tracking of various events on the website, such as product views, adding to cart, checkout, and transaction durations.

Through Enhanced E-commerce Tracking, detailed information about the website's marketing can be gathered, aiding in increasing product and service sales. Marketers can use this information to determine which products sell well and leverage this data for future marketing campaigns.

Setup Enhanced E-commerce Tracking

What Are the Benefits of Enhanced E-commerce Tracking?

The notable features of Enhanced E-commerce Tracking are:

  • Product-specific Data Tracking: This tracking technology enables the tracking of relevant information for each product, such as product name, price, category, color, etc.
  • Related Event Tracking: It provides statistical assistance regarding tracking events such as product views, adding to cart, checkout, and the duration of transactions.
  • User Preference Tracking: Users' activities during browsing sessions, such as viewed products, products added to the cart, reaching the checkout page, etc., can be tracked.
  • Product and Carrier Viewing Time Tracking: It allows tracking of approved options associated with each product, such as "Viewed" and "Added to Cart".
  • Transaction Method Tracking: Users' transaction methods, such as approved payments, PayPal, credit cards, etc., can be tracked.
  • Abandonment Tracking: Users who do not complete transactions after reaching the checkout page can be tracked, and abandonment activities can be analyzed based on this information.
  • Custom Report Generation: Users can create custom reports using the information from Enhanced E-commerce Tracking and analyze detailed sales cycle information.

For any website-related issues, you can place an order on Fiverr or contact support for any custom order.


Enhanced E-commerce Tracking Free or Paid?

Enhanced E-commerce Tracking is a feature that enhances the capabilities of Google Analytics, and it is a part of Google Analytics. The basic version of Google Analytics can be used for free, providing fundamental analytics.

Enhanced Ecommerce Tracking is an advanced feature that provides highly useful information for users in product sales. It offers more extensive information on advanced e-commerce analytics and reporting.

To use Enhanced Ecommerce Tracking, you need to have access to Google Analytics and have it installed on your website. It is a premium service of Google Analytics, which can be subscribed to from a free basic analytics account.


Requirements for Setting Up Enhanced E-commerce Tracking

To set up Enhanced Ecommerce Tracking, the following necessary steps are required:
  1. Google Analytics Account: First, create a Google Analytics account and link it to your website.
  2. Activate E-commerce Feature: Navigate to the dashboard of Google Analytics and activate the E-commerce feature.
  3. Set Up Detailed Product Information Tracking: You need to be able to track detailed information about each product on your website, such as product name, price, category, color, etc.
  4. Event Tracking Setup: Set up tracking for events such as product views, adding to cart, checkout, and time of transactions.
  5. Setup for Data Analysis: After completing the setup, you can analyze the data by going to the Google Analytics dashboard.

What is Conversion Tracking?

Conversion tracking is a digital marketing technology that tracks various actions on a website or other digital platforms. These actions can include anything from clicks on a website, purchases of products, app downloads, form submissions, and more.

The main purpose of conversion tracking is to show marketers how successful a marketing campaign is and what the results of a particular action are. It shows marketers how much traffic has come for any specific campaign or promotion, how many clicks have been made, and how many customers or subscribers have participated in an action. Using this information, marketers can analyze campaign performance, identify the need for campaign changes, and make gradual improvements.

Conversion tracking is generally available on digital marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Marketers can set up campaigns through these platforms to track the actions of their target audience.

What are Retargeting Ads?

Using retargeting ads, marketers encourage those who have left your website to come back by utilizing this technology. Marketers can re-engage them and encourage them to return to your website by re-advertising to them, enticing their interest, and motivating them to come back to your website again. 

Retargeting ads are typically used when a person visits a website, performs a specific action (such as viewing a product or ad to cart), and then leaves the website or navigates away from a specific page. To re-engage these individuals, they are shown a retargeting ad that encourages them to come back to the website.

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